Business Insider


The social media company announced late Monday it is buying MoPub, a mobile-focused advertising exchange, in its fourth major purchase of the year.

Terms of the deal were not disclosed. Published reports put the price at about $300 million or more, based an estimated values of Twitter’sprivately-held stock that is being used to make the purchase.
Twitter’s statement said that MoPub’s technology lets mobile application publishers manage their inventory of multiple sources of advertising.

Related: Twitter’s identity crisis

Twitter, which is believed to be weighing an initial public offering some time in 2014, has been buying a number of tech startups as it tries to transform itself into more of a multimedia hub.


  • New look
  • Easy to use
  • Wireless

September 12, 2013 2:02 am


View Project

Latest Projects |